Establish your brand

At the University of Saint Mary, our Marketing Concentration will help build the skills you need to gain the return on investment (ROI) for your future career. After all, in marketing, ROI is where it's at. When you pair a marketing concentration from USM with any four-year degree, you'll enhance your career opportunities. Most students choose business administration, accounting, or art, but there are plenty of options to fit your interest.

Marketing professors with decades of corporate, non-profit, and small business experience will take you beyond the basics, as you explore:

  • Advertising

  • Brand recognition

  • The "4 P's:" Product, Price, Place, & Promotion 

  • Public relations

  • Entrepreneurship

  • Measuring ROI

  • And more